• Marketing Assessment

  • Development of Processes and Implementation

Industry – Professional Services
Location – Chicago, IL

My services were requested by a the consulting department within a mid-size student housing firm. While part of the same company their marketing needs were much different. The student housing side, purchases and manages multiple housing complexes throughout the US. However, the consulting department works directly with universities to determine their housing needs, assess opportunities and develop plans.

Their consulting clientele had grown significantly in the last several years, however, their marketing practices were behind. Still operating as a one man shoppe, roles were not clear, processes were not in place, and information was difficult to fine. After an assessment of their needs, I assisted by develop a new file structure for the department and purging or archiving outdated info, developed a proposal process, new client process and identified areas to improve their CRM system.

Upon implementation they are better prepared for all marketing tasks coming their way and as the group expands they have the tools to teach them the ins and outs of their department.

Growing by three-fold in just two years, our advisory services practice growth was in need of experienced marketing assessment and consultation. In just three months, Andrea Harney provided us with the guidance to organize and document our marketing processes. Moreover, she created a clear roadmap to implement our marketing plans which is already bearing fruit. I highly recommend Andrea Harney's services.

Jason TaylorSVP, Advisory Services, The Scion Group, LLC

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