When you’re a business of one, it’s important to connect with your current and potential customers on a more personal level. People trust people a lot more than they trust a slogan. When my client was looking to branch out of corporate HR to career coaching she understood the importance of connecting with her potential clients. Just text on her website wasn’t going to show her open and friendly personality.
So she booked a personal brand photography session and we got to work. We talked about her business, services, her ideal client, and how she can connect with her clients. What made her so successful in her corporate career is what will make her successful as a career coach – an ability to talk and connect with everyone, an upbeat attitude, and her willingness to listen.
Once we determined the direction – showing her approachability and upbeat attitude – we spent a half day shooting. We did the session at her home to keep it casual and fun. The variety of images delivered gave her and her web designer options for headers, on page images, and text overlays.