Marketing is a key component to every business. When marketing your business you must determine your target market, pricing, how you will reach your customer, and your strategies for speaking to them. Tell your customers/clients about your business and how it will benefit them.
Content & Writing
Do you have brochures, flyers, postcards, business cards, product sheets, etc? It’s important to keep your materials consistent with your brand. My experience includes implementing rebranding at a mid-size professional services firm.
Andrea Harney Marketing and Photography can help you create a marketing plan for your business. This includes identifying your target market, value proposition, pricing strategy, distribution, marketing materials, and your online marketing strategy. Clearly defining your marketing plan will create a roadmap to follow for your business.
Branding can be elusive to many business owners. It’s more than just a logo or a color-scheme – a company’s brand is about who you are, what you do, your reputation, product quality, your core values, etc. Your brand is weaved throughout all your communication – website, social media, and marketing materials. Having a brand identity will help when completing other marketing initiatives.
There are so many ways to reach customers – websites, social media, email newsletters, advertising, news articles, etc. Outlining a plan for content, communication vehicles, and a schedule will help keep your communications
Which social media sites are right for your business and customers? AH Marketing and Photography can help you determine which platforms are best for your company and message as well as create a plan and schedule for content. I’ve recently created a plan that lead to a large increase in social media followers for a professional services firm.
CONTENT & WRITING
It is important to have a strategy to update collateral, send out newsletters, post to your blog, and social media profiles but who’s going to write all that when you are busy with a million other tasks? Once we build your plan I also provide assistance in execution.
Want to improve your current marketing efforts? Andrea Harney Marketing and Photography can assess your existing marketing plan, processes, and procedures, and provide recommendations for improvement.