As a volunteer at PAWS Chicago I get to help animals by walking and visiting them as well as taking photos for the adoption website.
At the end of last year, I received a request from PAWS to use one of my photos in an ad at O’Hare. I was very excited! The PAWS Creative team used my photo of a sweet pup named Penny to create one of a series of ads at O’Hare.
It was amazing to have one of my photos used in an ad to help promote animal adoptions. But even better Penny was promptly adopted after the ad went up!
Photography is a powerful tool, people are drawn to images, and the better the image the more response it will garner.
Remember whether creating a website, promoting on social media, or creating an ad – a great image can make a big difference!